It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. A stakeholder is someone who has an interest in the success of the business. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. Top Quality. That is in the event that the political and legal environment does not sustain the plans. Subsidiaries, Partnerships and Collaborations Report. So, here, I want to share with you my favorite 6 Stakeholder A. Most EasyJet Topics to Write about. Ted's Bio; Fact Sheet; Hoja Informativa Del Ted Fund; Ted Fund Board 2021-22; 2021 Ted Fund Donors; Ted Fund Donors Over the Years. The other theme of future airline scheduling is planning for the robustness and the operational flexibility of the airline (Ballesteros 2007; Eichenberger 1996). EasyJet Company's Strategic Analysis and Marketing. This report contains the table contents only. This is IvyPanda's free database of academic paper samples. Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. Some of the risks associated with this plans are associated with the prevailing business legal and political environment. easyJet has a cost advantage over its major competitors on the primary network that it operates. IvyPanda. The company has shown growth in the existing market whereby it has managed to outdo airlines such as the British Airways in terms of local numbers. The database is updated daily, so anyone can easily find a relevant essay example. It is based on the low-cost, no-frills model of the US carrier Southwest. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). First choice brand and increasing customer loyalty. Company Analysis of Easyjet | Business Paper Example A business is found to be polluting a local river. Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . Best EasyJet Topic Ideas & Essay Examples. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. The second aspect which is on the strategy of this company is sustainability. Route Map | Flights to European Destinations and Beyond | easyJet EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. The concept of easyJet is based on the belief that demands for short-haul air . A key aspect of planning for profitability is to sustain the core businesses of an airline. Its headquarters are located at the London Luton airport, UK. The economic downturn, grounding of fleets due to COVID-19, Increasing Oil prices are some striking factors that have disrupted the entire aviation business, here is a discussion of other external influencers and their impression on the aviation industry and largely on EasyJet company. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This is a tool which is used in analyzing the industry where a company operates. The bargaining power of the buyers in this case is quite low. "EasyJet Company's Strategic Analysis and Marketing." September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Explains that oligopoly is when select firms dominate a select market, and the action of one producer affects the influences of other producers. Easyjet Analysis. Explains that the bargaining attitude ratio affects the length of a strike, as each party wants to settle when the results are compatible with or complement their expectations. In this light, it is the responsibility of the management team to come up with some options. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. Passengers have confidence in the airlines security measures. This airline has a strong presence in its operations. Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. employers can't terminate a worker for discriminatory reasons such as race, religion, age and the like. Changing priorities for consumers to drive ancillary revenues, 1. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. Explains that management and labor unions have fundamentally conflicting interests. It also provides a reflection of what is anticipated to be achieved in the future, that is by the year 2013. All rights reserved. However, its operating profit has decreasing which may influence take more loans from financial institutions. Digital Marketing and Social Media Strategy Analysis Report. Easyjet analysis - Marked by Teachers.com Opines that pressure groups would want to increase the good reputation of the charity. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. employers or management may lose a large sum of profit because of the inoperative production. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. EasyJet Plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting. Retrieved 22 February 2015. 1. people flying for pleasure are not being forced, so leisure travel would be considered excludable. Updated: Feb 28th, 2023. Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. SWOT analysis of easyJet (A Strategic Analysis) - howandwhat The second table gives highlights on the financial status of the company in the year 2012 and the anticipated financial aspects in the year 2013. Making it easy, enjoyable and affordable to travel again and again for business and holidays. Conflicting interests of stakeholders - BBC Bitesize they would also want the company to do well profitably. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Analysis. Basing management decisions on economic profit (e.g. Stakeholder mapping analysis of easyjet Free Essays | Studymode the total discounted cost stream is 10.5 billion. Members that are needed for the company to maintain are referred to as primary stakeholders whereas others are called secondary stakeholders.Primary stakeholders can be identified as employees customers investors and . As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. Table of Contents. duquesne basketball staff; hubble homes amethyst; dangerous animals in seychelles Impact of consumer uncertainty on Brexit, 1. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. Corporate stakeholders are usually customers, suppliers and shareholders. SWOT & PESTLE.com (2023). This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. To show where there may be areas of alignment or areas of opposition between stakeholders. This will ensure that the airline has got more bargaining power in order to accomplish its objectives. Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. In essence, focus remains on pricing strategy and the expansion of its route network across Europe and even other parts of the globe. Development and justification of an Easy Jet strategy map. Just another site easyjet stakeholder mapping One of the most important aspects which have made this airline to stand out is the route system. Figure 21: EasyJet Stakeholders Management-----21 22. Explains how the model was generated using per-passenger revenue information for simplicity and clarity. Stakeholder mapping is a way of organizing all of the people who have an interest in your product, project, or idea in a single visual space. by chloe calories quinoa taco salad. Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. Improving CSAT across the whole customer journey. Need a custom Essay sample written from scratch by Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. Defines competitive advantage as anything that gives an organization an edge over its competitors in the products it sells or the services it provides. Identify the stakeholders. Explains that the longer the strike, the more costly it is for both parties. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. EasyJet has various opportunities which are emerging. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. : MIT Press, 1962) Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. 3. easyjet stakeholder mapping. The plans are underway to increase the fleet of this airline. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). A SWOT and PESTEL Analysis of EasyJet - UKEssays.com Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. A train company or media company may list its industry regulator as a primary stakeholder. Investors - easyJet plc (2020, September 26). Cameron, E & Mike, G 2009, Making Sense of Change Management:A Complete Guide to the Models, Tools and Techniques of Organizational Change, 2nd edn, Kogan Page Publishers, New York. How to create a stakeholder map [templates & examples] Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. 2. Describes the transportation security fees, which can be found at http://www.tsa.gov. This ensures the customers are satisfied with the nature of operations which are in progress. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. IvyPanda, 26 Sept. 2020, ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Modern aircraft fleet with unparalleled network, 1. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. All stakeholders want the business to succeed and are dependent on each other to make this happen. Explains that there are unions in almost every conventional business, from engineering to banking, nasa to us airlines. In this detailed, hands-on guide, we explore how stakeholder mapping can bring shared value to purpose-driven organizations. EasyJet is a public limited company which is located in the United Kingdom. Essay: Easyjet: PESTLE, SWOT and Porter's Analysis We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. why do airlines go bankrupt?. Local community and pressure groups. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. In early humans, these include primordial . Holistic Analysis easyjet stakeholder mapping the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. The concept of this airline is based on the fact that the following the loosening of the restrictions regarding the airline industry, the demand for the short routes would be on the increase. food companies also depend on them as they operate on over 800 routes. About stakeholder mapping in Smaply and a step by step introduction. Strategic Analysis of EasyJet the Airline Industry Good Essays. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. Forces model to analyze the competitive environment for easyJet. Explains that trade unions want to protect the rights of employees in a business. Since the capacity of air transport infrastructure is always limited, the greater environment that airlines operate within will function in a similar manner in the future, although capacity constraints at certain busy airports may further constrain the air space. Widely used in project management, stakeholder mapping is typically performed at the beginning of . EasyJet (2018), "EasyJet Annual Report", Published in 2018. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. Environmental, Social, and Governance (ESG) Analysis Report. That is the ability to produce and deliver services at a considerably lower cost as compared to other airlines (Barnes 2008). Some of the services and packages which are being offered by this airline are competitive. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. References for EasyJet PESTEL / PEST Analysis. Explains the decision-making process in place, reflecting the first three principles and giving due weight to the stake holders. It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. Use our interactive flight route map to find destinations easyJet fly to from your chosen airport. Essentially, speed entails the ability which is characterized by responses to the specific customer demands within the least time possible. In addition, the airline faces stiff competition from the flagship airlines which are more stable financially. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman . the rise and decline in fuel costs affect the lifespan of many airlines. Operating in net-zero carbon flights across network, EasyJet Plc Porter's Five Forces Analysis, EasyJet Plc Segmentation, Targeting and Positioning (STP) Analysis. This is because the only competitors in this case are Boeing and Airbus. All Rights Reserved by Barakaat Consulting. In this case, the emerging leisure travellers are providing a strong opportunity for this airline. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. for only $11.00 $9.35/page. easyjet stakeholder mapping That's too much for a short video. easyjet stakeholder mapping - khushboocatering.com easyJets strategy will seek to continue to lead the market in sustainability, working with our partners to achieve our Net Zero Roadmap and the decarbonisation of the aviation industry. employers' relationships with unions have become more hostile since the 1970s. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. Analyzes how ryanair's valuation maintains assumptions set forth in its 2004 annual report. Creating a Stakeholder Analysis: How do you do that? - Medium (732)548-0013/0015. IvyPanda. Celebrating 15 Years in Business Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. False. As of 2019, EasyJet strives to become the first major airline in the world to offset the carbon emissions from all its flights fuel consumption on its customers behalf. Stakeholder Mapping. The Basics | Smaply Blog This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. A stakeholder analysis is useful for a myriad of reasons during the project process. Copyright 2023. These should include practices and policies which are in line with the company mission. Cites enberg, d (2005, sept. 15). 807 certified writers online. Stakeholder Mapping - How to create a stakeholder map with Smaply These options include the fact that since its launch in 1995, this airline has emerged to be among the leading low cost airlines in Europe (Mayer 2007; Jones 2005 ). Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. 4. The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. Easyjet adds AR bag-scanning feature to iPhone app - https://www.businesstraveller.com/business-travel/2019/02/07/easyjet-adds-ar-bag-scanning-feature-to-iphone-app/ Define your stakeholders. EasyJets serves airline travellers. The table on financial analysis provides a reflection of past performances. they aim to be considerate to their neighbour while delivering value to customers. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. Strong operational efficiency leading to a low-cost model. Opines that owners would want a successful charity that receives donations to help them be successful. easyjet stakeholder mapping. Within an enterprise, stakeholders may also include managers and staff. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. It is also listed in the London Stock Exchange. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Note: the Y axis intercepts at the mid-point of the X axis. Low-cost airline is a passenger carrier, which offers travelling service at relatively affordable and competitive rates as compared to other airlines (full service or . Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. Weaknesses. Good Essays. This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). Thus, EasyJet needs to know how much it costs the competitors to serve, and how much capacity the competitor has for every route in the plan. Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. Figure 1: EasyJet stakeholder map. 3. Explains that the airline industry is impacted by current market trends, and externalities. However, we may send you emails on our new reports and solutions. Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. This has been clearly captured in the vision and the mission statement of this company. One of the major components that helps the company in delivering a unique customer experience includes its operating modern fleet of Airbus A320 family aircrafts, with EasyJet owning around 70% straightaway. You can easily edit this template using Creately. Explains that psychographics explores demographics to uncover the reasons why patrons may choose one product over another. Page 50 of 50 - About 500 Essays Good Essays. By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). 1. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. Secondly, the airline has a good market share in Europe. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. The remaining section of Strength is available only in the 'Complete Report' on purchase. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. A SWOT and PESTEL Analysis of EasyJet. It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. This might sound patently obvious, but I often see too little time spent on this stage. Therefore the target customers were leisure and casual travelers with no service for business class travelers. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. Opines that governments want easyjet to keep within their legal rights as a business and for them to pay taxes. Although this company undertook her first flight in 1995 and operated on two routes, ten years later the company has been able to operate on 212 routes across Europe. Explains that ba is in a competitive lucrative position because of the high-high situation. In 2005, the company had transported over 29 million passengers. Page 8 of 50 - About 500 Essays Powerful Essays . It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. There are no assigned seats, no meal, no movies and no first class travel on its flights. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Opines that labor unions have advantages and disadvantages that should be taken into consideration by the government and voters alike. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. pour que tu m'aimes encore partition piano pdf. The expansion of the European union brings to the fore issues of increase in the airline destinations. Are you looking for a report which is not covered on our website? All rights reserved. Jonas Christiansen - Technology Manager - easyJet | LinkedIn Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. Essays Page 11 Easyjet stakeholder mapping Free Essays | Studymode Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all.