In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. endstream endobj 73 0 obj <>stream The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. Some features will have numerous benefits. If you are looking for racing sponsorship proposals, you are at the right place. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. Sponsorship Application - CarSponsors.com Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. Sponsorship proposal for Alfie Gendall Racing in 2021. You have to convince a potential sponsor that YOU are the person who will work for them. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. . Create a portfolio, be presentable and professional. Race Car Sponsorship Proposal Template. First, provide a history of you and your racing team. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. This is where you set yourself apart from the rest. It is a document that seeks help from sponsors to help them with their racing careers. People love to talk about themselves so ask questions and chat about them. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. The NHRA secured its new title sponsor, Camping World, after a series of interactions . Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. industry, as well as actionable expert tips to help you stay ahead of the curve. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Go in with no agenda, otherwise, itll come across as disingenuous. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. If you let racing get too close to Work all the fun goes away. Many more also emulate a classic livery because it looks really cool, without any form of compensation. PDF Racing Sponsorship Proposal 0000051603 00000 n 0000000016 00000 n Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. endobj but you surely wont be walking away with a heavier wallet. Figure out what you can offer to a potential sponsor. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. Make your direct pitch. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Any accomplishments in racing you have achieved. And you're not alone. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. The term influencer is relatively new, but the concept has been around for advertisers for a long time. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. Keep that in mind when frustration sets in along the way. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Racing Sponsorships. Our packages range from $1,000 personal sponsors to premier. Be consistent post regularly and stay on brand. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. Announcement [Event.Name] (Event.Date) (Event.Location) There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Step 2: Write a two to three paragraph of your opportunity. Will they be seen as an innovator in their company if the sponsorship succeeds? Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. Where can I find sponsorship opportunities? If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. First, provide a history of you and your racing team. Make sure you only provide brief details of everything in the cover letter. You might be sending gentle emails before pitching more formally. How will your sponsor assess the sponsorship and whether it has been a success for them? Pravega is the Sanskrit word for High Speed. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. The sponsorship package underpins the agreement fire your organization and your sponsor. Tallulah Philange has worked as a journalist since 2003. [1] 2. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. Dont just approach motorsport press for coverage. Create a clear list of features and benefits that you can pick and choose from. As long as you can provide value, youll go a long way. Want to sit next to thousands of screaming fans? Racing Sponsorship Letter - Fill and Sign Printable Template Online You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. PDF Race Car Sponsorship Proposal Template Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. How long you have been racing. Before approaching a sponsor, draft a proposal first. 10+ FREE Sponsorship Proposal Templates & Examples - Document Formats Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. Easily Editable, Printable, Downloadable. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. 0000000902 00000 n Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? stream How it REALLY works, what it really is, and how to get it. Make a list of every racing expense you incurred over the past season and tally the entries. This kind of branding will make you more recognisable. Advertisement Envato Elements (Design Without Limits) However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . <> How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. Is your account popular How many Thousands of followers do you have? For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. Try reframing any negative thoughts into something more positive. This is where your niche makes things easier. The easiest way to get motorsport sponsorship is to build a network. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. How to Get Racing Sponsors: 7 Steps (with Pictures) - wikiHow Life Type an introductory letter, addressing it to the person in charge of the organization. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. NO! putting on races, come join our race directors Facebook group, Using these pre-formatted samples will save a lot of your time and effort. This is how you present yourself as a racing driver and show your value to potential sponsors. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. Without primetime TV coverage, how will people see your sponsors name/product? Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. These are generally labor services vs paying cash or parts. 0000055057 00000 n Feel free to drop Racing Mentor a message on social media if you have any questions. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. 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Do you have a special story? Fast Feb is back but its looking a little different for 2023! If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Consider checking out Oval Track racing. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event.